CONSTRUCTION PROGRAM COMMUNICATION PLAN
The Construction Program should embark upon a communication plan to increase the awareness of the program. The goal of the communication plan will be the “promotion” of the Construction Program to parents, students, counselors, and local business. For over four decades, Idahoans have looked at technical education as a poor second choice for students. The Communication Plan will implement activities that address the value and opportunities that professional technical education has to offer.
Due to the unique collaborative relationship between schools and community, the lines between internal and external audiences are blurred. This communication plan should represent a true mixture of outside and inside participation and support.
Audience |
Communication Strategy |
|---|---|
High School Students and Parents |
Explanatory pamphlets, course registration material, website of school, newsletters, and fliers |
School Administration and Counselors |
Explanatory pamphlets, course registration material, in-service workshops, website of school, newsletters, and fliers |
Business / Industry |
Explanatory pamphlets, industry newsletter, industry website, service club presentation, community meetings and media coverage |
Elected Officials |
Explanatory pamphlets, media coverage, and newsletter |
Higher Education |
Explanatory pamphlets, program tours, newsletter, media coverage, articulation agreements/Tech Prep |
Junior High/Middle School Students, Parents and School Staff |
Explanatory pamphlet, newsletter, media coverage and orientation events |
Junior High/Middle School Staffs |
Explanatory Pamphlets |